Neil Haboush is a Montreal businessman who advocates for the benefits of business etiquette and practicing yoga and meditation.
Google upped the ante last year with a series of changes to the complicated algorithms that govern how it ranks information. No longer can brands simply buy back-links to its website from link farms largely based overseas, stuffing keywords into press releases and poor-quality spammy blogs have become an embarrassing blunders for many companies. Google does not take kindly to companies effectively buying page rankings and stuffing keywords. They penalize them by dropping them off search results.
Some of the companies that were punish for questionable SEO practices did not even know that they were happening. They simply put their blind trust in hiring these so called professionals who promised them a dramatic increase their exposure. They made the biggest mistake because they did not inquire as to how exactly these companies would be attempting to get exposure or if what they were doing was legal practice.
Google algorithm updates are meant to decrease rankings for sites violating existing quality guidelines.
That is why all companies should hire legitimate companies to build websites that will give their followers and clients a good use experience. Not only google tightened up the rules this year. Facebook has also made changes to recognize timely and relevant content from spammy post.
In conclusion, all companies should engage in SEO, those who have no awareness of it are selling themselves short to their clients. Getting coverage in a top publication is excellent.
Neil Haboush
Level One Data Services
451 Beaconsfield, Suite 205 Montreal, Quebec
H9W 4C2
(514) 313-3357