Guest blogging has become one of the most important content marketing tools. If you're not taking the time to guest blog, you're missing out on several key benefits that could be a huge boost to your company’s online marketing strategy.
Guest blogging provides a mutually beneficial relationship where both you and the blog you're writing for gain advantages. The blog owner gets quality content for the blog, and your agency gets the following benefits:
1. Exposure and brand awareness
The goal of guest blogging is about creating high-quality content that generates brand awareness, building your audience through exposure. Readers may overlook a single post linking to your agency, but they will start to recognize your name after being exposed to multiple articles from various sources that showcase your agency in a positive light. This is what branding is all about.
2. Credibility
Positive brand awareness automatically leads to increased credibility. Just think of the authors you have seen frequently published on About.com or Huffington Post, for example. Those writers who have multiple postings are viewed as more credible than others in their respective fields who haven't focused on exposing their brand.
3. Networking
Guest blogging can help drive conversations on your agency's Facebook page, generate new leads, be a great source of support from other insurance agents, and allow you to meet other bloggers who may be willing to contribute guest posts on your own blog.
4. Targeted traffic
Guest blogging is an affordable way to promote your name, your agency, and the products you sell. When you write a guest post, you aren't spending money on advertisements designed to increase traffic to your Web site.
For more articles and tips from Neil Haboush, you can follow him on Twitter or Google+
Guest blogging provides a mutually beneficial relationship where both you and the blog you're writing for gain advantages. The blog owner gets quality content for the blog, and your agency gets the following benefits:
1. Exposure and brand awareness
The goal of guest blogging is about creating high-quality content that generates brand awareness, building your audience through exposure. Readers may overlook a single post linking to your agency, but they will start to recognize your name after being exposed to multiple articles from various sources that showcase your agency in a positive light. This is what branding is all about.
2. Credibility
Positive brand awareness automatically leads to increased credibility. Just think of the authors you have seen frequently published on About.com or Huffington Post, for example. Those writers who have multiple postings are viewed as more credible than others in their respective fields who haven't focused on exposing their brand.
3. Networking
Guest blogging can help drive conversations on your agency's Facebook page, generate new leads, be a great source of support from other insurance agents, and allow you to meet other bloggers who may be willing to contribute guest posts on your own blog.
4. Targeted traffic
Guest blogging is an affordable way to promote your name, your agency, and the products you sell. When you write a guest post, you aren't spending money on advertisements designed to increase traffic to your Web site.
For more articles and tips from Neil Haboush, you can follow him on Twitter or Google+